One of the successful formulas of Chipotle is not pushing their brands on people’s throats. The company uses non-traditional marketing by focusing on the message of food sourcing and organic farming. To keep fans hungry for more, Chipotle built a multi-layered digital-first marketing platform hinging on social media, an effective app and an incentive program to grow its base. Chipotle’s stock price reached a high last week: $759. TR U STED B Y TH E W O R LD ’S TO P B R A N D S. NetBase helps them analyze millions of social media posts, process real-time data, and support … The foodservice-friendly answer is that TikTok is a powerful marketing tool, one that pushes customers to personally engage with brands by creating content themselves. Chipotle positions itself as a restaurant that cares about the food it makes and its consumers. This formula can be seen on the contents that they’ve released on social media such as “Farmed and Dangerous,” “Scarecrow,” and “Back to the Start.”. Chipotle’s digital sales grew 202.5% year-over-year, to $776.4 million, and represented 48.8% of sales last quarter, according to Chipotle’s Global Chief Development Officer Tabassum Zalotrawala. Chipotle is not only bringing in over $4 billion in revenue annually, but it has also maintained a solid and far-reaching social media approach with over 4 million followers across … These days, the company has a more active presence on social media and runs television commercials that highlight its fresh ingredients. Measuring the Success of Chipotle’s Crisis Response on Social Media #NetBaseLIVE 2. The simple answer is that it’s a social media video app, launched in 2017 for creating and sharing short—usually comedic—videos. Social Media These 4 Brands Are Killing It on Twitter (Here's the Secret of Their Success) Chipotle, Wendy's, MoonPie, and Denny's have cracked the code on using social media. Chipotle’s advertising outlets revolve around a big online and social media presence. 1. 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